Like virtual reality, augmented reality can provide the tools to create opportunities for your business and make your business more cost effective and profitable. Augmented reality can have an impact on the effectiveness of your products and services for a range of different industries. From marketing to engineering, AR can make your work processes more efficient. Let’s explore just a few of the industries that AR can impact. Marketing There are countless ways in which to market your business with augmented reality.
Digital Twins Digital Twins are 3D digital replicas of existing systems which uses data gathered by sensors predominately seen in IoT (internet of Things) devices from the physical ‘twin’ which is then sent to the digital replica. Digital twins can be something large like a large site like a shopping centre or an oil and gas rig to an individual part of a larger machine such as a jet engine.
This guest blog comes from Charles from Innovate UK, Innovate UK are part of UK Research and Innovation, a governmental funding body. Thanks to the rise of immersive technologies, the future of storytelling is changing. AR, VR and MR have the power to captivate audiences across the globe! They can not only change what an audience sees, but also feels. The UK is at the front of this creative revolution – and we’ve just taken another huge leap forward.
Oculus Quest The Oculus Quest has been hotly anticipated by VR developers and consumers alike due to the promise of wireless VR gaming. Games such as Beat Saber, Robo Recall and Superhot all are release titles of the new Oculus Quest VR headset. The standalone headset boasts 6Dof (six degrees of freedom) and two new Oculus Touch controllers. Alongside the Oculus Guardian system seen in previous VR headsets created by Oculus, the Oculus Quest VR headset makes for an incredibly portable VR headset.
HoloLens Released on March 30th, 2016, the Microsoft HoloLens is an augmented reality headset which runs on Microsoft’s Mixed Reality software platform based on the Windows 10 operating system. Inspired by the technology seen within Microsoft’s Xbox Kinect, the HoloLens are smart glasses that overlays objects and elements over the players vision. Using AR technology,the Microsoft HoloLens has been marketed towards businesses and enterprise. The HoloLens can impact businesses due to the headsets numerous applications, with the HoloLens able to train individuals, provide on-site guidance, visualise products for training and marketing purposes and allow people to work collaboratively in the same space.
Are the days of the paperback numbered? Increasingly, digital technologies are replacing traditional methods of communication. But is this such a bad thing? Immersive technologies such as augmented reality (AR) and virtual reality (VR) are being used by companies and organisations from wide ranging sectors to communicate with audiences in an attempt to foster deeper connection. We’ve rounded up some of the best projects and schemes that are utilising new, immersive technologies in exciting new ways.
If you’re unfamiliar with AR (augmented reality) you might be surprised to know that yourself along with millions of others own an AR ready device, that is, if you own a recently released smartphone produced by either Android or Apple. Whereas VR (virtual reality) creates a virtual world in which players can interact with, AR overlays and works with the real world. In the past we’ve spoken about virtual reality training but what about AR training?
Telehealth is the use of technology, either internet or phone technology to assist in the healthcare of remote patients. Primarily, it involves the exchange of data so that doctors and other medical professionals can better treat and monitor patients with long term illnesses. This comes in the form of check-ups through telephone or video conferencing software, reminders to patient as well as live monitoring of patients. We’ve spoken about VR’s usage in the healthcare sector , with its ability to train medical professionals and treat mental health issues.
Attended by nearly 200 thousand people in Las Vegas, CES is one of the biggest trade shows in the world. CES or the Consumer Electronics Show displays the latest technology from companies like Google and Intel to Lenovo to LG. At CES, massive technology companies will showcase their existing products and announce new products to the public. VR companies such as Oculus and HTC will showcase VR hardware with HTC announcing their new VR headset at this year’s CES.
2018 saw the release of the Oculus GO and the HTC Vive Pro as well as the announcement of the Oculus Quest and the rise of Playstation VR. It’s been a great year for VR with more games and headsets on the way, but what does 2019 have in store for the VR market? We discuss more below and look at the upcoming year for the VR market. Oculus Quest The Oculus Quest will be released in Spring 2019 and could potentially have a massive impact on the VR market.