In our last blog we talked about preparing your business for the growing AR and VR markets whose value is projected to be a massive combined $94 Billion by 2023 . Now we’re going to focus on how AR and VR technology can help to boost your company’s sales. Virtual and augmented reality fit neatly into any sales strategies that your business already has, here are a few examples.
With a lot of new technology being launched every year it can be hard to stay on top of all of it. Virtual reality (VR), Augmented reality (AR) and Mixed reality (MR) been the most prevalent of the new devices and applications. Here’s your guide to what each technology is and what it can do. Virtual Reality (VR) Brought into the mainstream by companies like Oculus, HTC and Samsung, virtual reality involves the user being completely immersed, with the use of a headset and sophisticated control mechanisms, into a new digital reality.
The entire world is currently wrestling with Augmented and Virtual Reality, trying to find out every possible use for the new technology. In this respect, Scotland has already made great strides. Dundee and other cities serve as hubs for developers and other talent whom are already creating the applications and experiences that you’ll soon be witnessing in your day to day life. Here are a few areas where you’ll soon find VR and AR in Scotland.
I’m sure we’ve all received training in work at some point. For me that was sitting in an office room upstairs while an HR manager put on an unbearable training DVD. This approach to training has been around for a long time and for a lot of industries it is found to be lacking. That’s where VR comes in. VR has the potential to revolutionize training in businesses and even other industries outside of the commercial like healthcare and the police, here’s why.
Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?
With some very interesting announcements to start the new year off, VR tech is set to take 2018 by storm. 2017 saw VR pick up some serious momentum with great game releases and new applications being discovered all the time. What new trends will we see and what trends from last year will continue in 2018? Here are 5 things we think you should keep an eye out for in VR in 2018.
Education is one of the fundamental bedrocks of the world today. It’s impossible imagine what the world would look like without it. But yet for something so intrinsic to our society, the methods of teaching often feel like they haven’t evolved as rapidly as other principles. The launch of the home Personal Computer, alongside the internet, was the last big change in our education methods. We could share and receive information from anywhere instantly.
One of the main limiting factors that mobile VR faces in its current state is the lack of positional tracking that the experiences have. 3 Degrees of Freedom (3DoF) is as far as these applications go, and whilst it is amazing to be able to have this on a mobile, the next iteration blows it out the water. 6 Degrees of Freedom (6DoF) is what really separates mobile and desktop VR, it provides users with a less motion sickening and far more immersive platform to consume VR.
If you’ve not heard of Gamejams, read on. NATS has, and they’ve been discovering just how much fun we have at Pocket Sized Hands – where we make games! Gamejams usually take place over 20-40 hours in which developers team up to create games and tackle new design ideas based around a certain theme. NATS, with Abertay, recently hosted Serious Gamejam 2017, giving us the opportunity to create a prototype application focusing on education and how air traffic controllers work in an everyday environment, including the hazards and problems they may encounter.
Bringing our game Honeypot Espionage to the Imagine Cup UK Finals was an exciting and intimidating experience. Last year the Imagine Cup had different Categories for the competition. Games, innovation and World Citizenship. This year, these groups had been scrapped in favour of combining all of them into one. We were nervous and a little anxious because of this. Our game would be in the mix with fantastic applications that had potential to make a real difference in people’s lives, whether in healthcare, agriculture or education.