Storytelling has always been at the heart of everything we do, from entertainment to journalism, from the values we instil in new generations to how we convey our memories. As technology has affected our daily lives, its impacted the ways in which we tell stories. Immersive storytelling is the use of immersive technology such as virtual reality and 360 videos to tell stories. By using these immersive technologies, stories are more impactful as the individual experiencing the stories feel more engaged and feel like they are a character in the story themselves.
Augmented and virtual reality are currently two of the fast-growing technologies with more and more consumers using AR and VR applications on their mobile phones and other devices. Industries ranging from the construction industry to the aviation industry are using augmented and virtual reality technology in business applications. The restaurant and catering industries are no different with the use of AR and VR being slowly introduced in these industries. Let’s explore how AR and VR is being used to better visualise and design in the food industry.
In the past we’ve spoken about how VR can have application in various businesses from architecture, education, games, healthcare etc. In this blog we’ll explore various other different businesses and how VR can change those businesses. Architecture Architecture has long used 3D visualisations to design and visualise architectural designs. Used within VR, architectural visualisations can communicate designs to potential clients by immersing themselves within the architecture itself. Pocket Sized Hands has previously worked on Driving Vision, Driving Vision is a VR visualization tool that allows Architects and City Planners to present design options through an immersive and communicative experience.
Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways.