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Reality Recap: Highlights from Google, Facebook and Microsoft's Tech Conferences

It was a big week for developments around Augmented Reality and Virtual Reality and we look at some of the highlights of Google’s I/O, Facebook’s F8 and Microsoft’s build conferences. Google I/O - AR Core Improvements The big announcement that we are excited about is the Cloud Anchor Capability. Now we can share digital/augmented workspaces with others. Essentially this paves the way for shared AR experiences. You can tag items in your surroundings sharing these tags with friends and thanks to this new ability you will be able to redecorate your home together, explore an augmented museum together or even play tic-tac-toe.

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The Top 3 Benefits of Wearable AR

With an ever-expanding catalogue of AR devices in production it is easy to get lost in a world of new Augmented technology. The market boils down to a few main types Augmented Reality of devices right now: Wearables, Mobile AR and Projection AR. Market trends show that 2018 could be an impact year for Wearable AR Technology and it’s hard not to be excited about it. Microsoft’s HoloLens was definitely one of 2017’s standout Wearable devices and is still impressing today.

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What VR and AR can do for the manufacturing industry!

The manufacturing industry is ever-changing with advancements in technology, this is no exception with new Augmented Reality(AR) and Virtual Reality(VR) technologies. Using these to assist with current processes paves the way for enormous potential gains in productivity, cost reduction, risk reduction, and improved output. Applications of VR and AR in Manufacturing Similarly oil and gas industry , to the Manufacturing is one of the main industries driving VR and AR industry forward.

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5 Ways AR and VR are going to Change the Oil and Gas Industry

In 2017 Oil and Gas provided 76% of the UK’s primary energy and 60% of that came from indigenous sources. BP and Shell have reported revenues of $240.2 Billion and $305.1 Billion , respectively, keeping oil and gas as one of the UK’s biggest industries. Being a huge and relatively old industry, oil and gas corporations are prime for disruption from new technologies. AR and VR have already seen application in other sectors and there are a number of ways that they could revolutionise oil and gas.

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How to market using AR and VR

Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways.

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GDC 2018: AR and VR Highlights

With the Pocket Sized Hands team just back from GDC. Where we managed to get our hands on some of the latest new developments in VR and AR along with here an array of new reveals. Here are a few of the most exciting VR and AR reveals and what they spell for the future of the medium. Oculus Go The biggest VR takeaway from GDC 2018 has been the hands on with Oculus’ new standalone headset, the Oculus Go.

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How to cut the carbon footprint of your business by using VR and AR

In today’s world, corporate social responsibility is far from being a set of meaningless buzzwords and many businesses have adopted a more environmentally concious stance towards their practices. Despite this, UK industry, services and transport are predicted to account for 213 metric tonnes of CO2 in 2018, which is 62% of the overall emissions for the UK . Overall CO2 emissions are set to fall steadily but what if you could reduce your firm’s carbon footprint even further and faster?

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How to boost your sales with AR and VR

In our last blog we talked about preparing your business for the growing AR and VR markets whose value is projected to be a massive combined $94 Billion by 2023 . Now we’re going to focus on how AR and VR technology can help to boost your company’s sales. Virtual and augmented reality fit neatly into any sales strategies that your business already has, here are a few examples.

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Get your business ready for the $60 Billion AR market

The markets and revenue for augmented reality and virtual reality have been growing steadily since 2016 . By 2023 the market is expected to grow to a massive $60 Billion for AR alone and VR comes in at a respectable $34 Billion. This is due to AR and VR technologies being applied in industries other than entertainment such as the medical, military and commercial sectors. AR has grown by a larger degree by virtue of it’s install base, most new smartphones come equipped with augmented reality functionality and last year a massive 1.

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Google launches ARCore 1.0, but what is ARCore?

The Mobile World Congress this year had a number of cool announcements including the new Samsung S9 and S9+, Huawei unveiled their 5G chip allowing for even faster mobile internet but the most exciting reveal, or launch in fact, was Google's launching ARCore 1.0. What is it? The ARCore is a brand new augmented reality SDK for Android from Google. It provides developers the tools to create augmented reality apps and publish them to the Google Play store.

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