Using Snapchat To Increase Footfall for your Business

Let me introduce you to the wonderful world of Snapchat Lenses. Snapchat Lenses is a development tool released yesterday (14/12/17) by Snapchat that allows creatives, developers and brands access to their powerful Augmented Reality API. Now anyone can bring their ideas to life on Snapchat. How it works Once you have built your immersive AR experience and it has been submitted with Snapchat Lenses, it will be given a unique barcode, called a Snapcode.

Continue reading

Achieving 6 Degrees of Freedom on Mobile VR Using ARCore

One of the main limiting factors that mobile VR faces in its current state is the lack of positional tracking that the experiences have. 3 Degrees of Freedom (3DoF) is as far as these applications go, and whilst it is amazing to be able to have this on a mobile, the next iteration blows it out the water. 6 Degrees of Freedom (6DoF) is what really separates mobile and desktop VR, it provides users with a less motion sickening and far more immersive platform to consume VR.

Continue reading