Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?
Last week we looked at where virtual reality would be going in 2018. This week we’re going to explore where it’s sister product, augmented reality, will be heading this year. AR, like VR, has myriad applications that we’re discovering every day and with that said, here’s the Top 5 things to look for in AR in 2018. 1. Accessibility The main problem with technology like this is getting your hands on it.
Let me introduce you to the wonderful world of Snapchat Lenses. Snapchat Lenses is a development tool released yesterday (14/12/17) by Snapchat that allows creatives, developers and brands access to their powerful Augmented Reality API. Now anyone can bring their ideas to life on Snapchat. How it works Once you have built your immersive AR experience and it has been submitted with Snapchat Lenses, it will be given a unique barcode, called a Snapcode.
One of the main limiting factors that mobile VR faces in its current state is the lack of positional tracking that the experiences have. 3 Degrees of Freedom (3DoF) is as far as these applications go, and whilst it is amazing to be able to have this on a mobile, the next iteration blows it out the water. 6 Degrees of Freedom (6DoF) is what really separates mobile and desktop VR, it provides users with a less motion sickening and far more immersive platform to consume VR.