Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways.
With the Pocket Sized Hands team just back from GDC. Where we managed to get our hands on some of the latest new developments in VR and AR along with here an array of new reveals. Here are a few of the most exciting VR and AR reveals and what they spell for the future of the medium. Oculus Go The biggest VR takeaway from GDC 2018 has been the hands on with Oculus’ new standalone headset, the Oculus Go.
In today’s world, corporate social responsibility is far from being a set of meaningless buzzwords and many businesses have adopted a more environmentally concious stance towards their practices. Despite this, UK industry, services and transport are predicted to account for 213 metric tonnes of CO2 in 2018, which is 62% of the overall emissions for the UK . Overall CO2 emissions are set to fall steadily but what if you could reduce your firm’s carbon footprint even further and faster?
In our last blog we talked about preparing your business for the growing AR and VR markets whose value is projected to be a massive combined $94 Billion by 2023 . Now we’re going to focus on how AR and VR technology can help to boost your company’s sales. Virtual and augmented reality fit neatly into any sales strategies that your business already has, here are a few examples.
The markets and revenue for augmented reality and virtual reality have been growing steadily since 2016 . By 2023 the market is expected to grow to a massive $60 Billion for AR alone and VR comes in at a respectable $34 Billion. This is due to AR and VR technologies being applied in industries other than entertainment such as the medical, military and commercial sectors. AR has grown by a larger degree by virtue of it’s install base, most new smartphones come equipped with augmented reality functionality and last year a massive 1.
The Mobile World Congress this year had a number of cool announcements including the new Samsung S9 and S9+, Huawei unveiled their 5G chip allowing for even faster mobile internet but the most exciting reveal, or launch in fact, was Google's launching ARCore 1.0. What is it? The ARCore is a brand new augmented reality SDK for Android from Google. It provides developers the tools to create augmented reality apps and publish them to the Google Play store.
With a lot of new technology being launched every year it can be hard to stay on top of all of it. Virtual reality (VR), Augmented reality (AR) and Mixed reality (MR) been the most prevalent of the new devices and applications. Here’s your guide to what each technology is and what it can do. Virtual Reality (VR) Brought into the mainstream by companies like Oculus, HTC and Samsung, virtual reality involves the user being completely immersed, with the use of a headset and sophisticated control mechanisms, into a new digital reality.
The entire world is currently wrestling with Augmented and Virtual Reality, trying to find out every possible use for the new technology. In this respect, Scotland has already made great strides. Dundee and other cities serve as hubs for developers and other talent whom are already creating the applications and experiences that you’ll soon be witnessing in your day to day life. Here are a few areas where you’ll soon find VR and AR in Scotland.
Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?
Last week we looked at where virtual reality would be going in 2018. This week we’re going to explore where it’s sister product, augmented reality, will be heading this year. AR, like VR, has myriad applications that we’re discovering every day and with that said, here’s the Top 5 things to look for in AR in 2018. 1. Accessibility The main problem with technology like this is getting your hands on it.