In our last blog we talked about preparing your business for the growing AR and VR markets whose value is projected to be a massive combined $94 Billion by 2023 . Now we’re going to focus on how AR and VR technology can help to boost your company’s sales. Virtual and augmented reality fit neatly into any sales strategies that your business already has, here are a few examples.
The markets and revenue for augmented reality and virtual reality have been growing steadily since 2016 . By 2023 the market is expected to grow to a massive $60 Billion for AR alone and VR comes in at a respectable $34 Billion. This is due to AR and VR technologies being applied in industries other than entertainment such as the medical, military and commercial sectors. AR has grown by a larger degree by virtue of it’s install base, most new smartphones come equipped with augmented reality functionality and last year a massive 1.
The Mobile World Congress this year had a number of cool announcements including the new Samsung S9 and S9+, Huawei unveiled their 5G chip allowing for even faster mobile internet but the most exciting reveal, or launch in fact, was Google's launching ARCore 1.0. What is it? The ARCore is a brand new augmented reality SDK for Android from Google. It provides developers the tools to create augmented reality apps and publish them to the Google Play store.
With a lot of new technology being launched every year it can be hard to stay on top of all of it. Virtual reality (VR), Augmented reality (AR) and Mixed reality (MR) been the most prevalent of the new devices and applications. Here’s your guide to what each technology is and what it can do. Virtual Reality (VR) Brought into the mainstream by companies like Oculus, HTC and Samsung, virtual reality involves the user being completely immersed, with the use of a headset and sophisticated control mechanisms, into a new digital reality.
The entire world is currently wrestling with Augmented and Virtual Reality, trying to find out every possible use for the new technology. In this respect, Scotland has already made great strides. Dundee and other cities serve as hubs for developers and other talent whom are already creating the applications and experiences that you’ll soon be witnessing in your day to day life. Here are a few areas where you’ll soon find VR and AR in Scotland.
Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?
Last week we looked at where virtual reality would be going in 2018. This week we’re going to explore where it’s sister product, augmented reality, will be heading this year. AR, like VR, has myriad applications that we’re discovering every day and with that said, here’s the Top 5 things to look for in AR in 2018. 1. Accessibility The main problem with technology like this is getting your hands on it.
Let me introduce you to the wonderful world of Snapchat Lenses. Snapchat Lenses is a development tool released yesterday (14/12/17) by Snapchat that allows creatives, developers and brands access to their powerful Augmented Reality API. Now anyone can bring their ideas to life on Snapchat. How it works Once you have built your immersive AR experience and it has been submitted with Snapchat Lenses, it will be given a unique barcode, called a Snapcode.
One of the main limiting factors that mobile VR faces in its current state is the lack of positional tracking that the experiences have. 3 Degrees of Freedom (3DoF) is as far as these applications go, and whilst it is amazing to be able to have this on a mobile, the next iteration blows it out the water. 6 Degrees of Freedom (6DoF) is what really separates mobile and desktop VR, it provides users with a less motion sickening and far more immersive platform to consume VR.