We’ve spoken previously about the benefits VR could have in education , but what about augmented reality? We live in a world where young people around the globe are playing augmented reality games such as Pokémon Go and communicating via Snapchat . Many young people have smartphones and it seems obvious that utilising this technology would help to educate. What if we used this technology for more serious applications?
Creating a unique shopping experience for customers is a sure way to get more people intrigued and interested in your product, it’s no secret that many brands are leveraging the use of VR and AR to help do this. From car sales with the likes of Volkswagen and Jaguar, to home furnishings as we’ve mentioned in the past with Ikea, to retail stores and clothing. AR Retail On the augmented reality front, we see brands like Amazon and making use of the technology.
It’s been a while now since the launch of the popular location based AR game Pokémon Go and what was an explosion of people playing it and other similar games. The sheer number of people that the game motivated to get out and about playing it was quite amazing, with many people getting out and walking for the entire day just to level up. The idea of location based experiences is that a user will use a GPS device, in most cases a smartphone and by travelling to different real-life locations they can unlock different content and do various activities.
VR and AR are already starting to have an impact in many design workflows, we talked in a previous blog about the use of VR and AR in product design here, today we’ll go more in depth in this area and other design use cases, discussing the advantages, and how you can get started using some of these tools on devices you may already have. Product Design Similarly to how 3D printing has transformed the manufacturing industry, VR and AR will rapidly improve and speed up the prototyping phase of product design when integrated into the workflow.
The healthcare sector is utilizing technology more and more from X-Rays using cathode tubes in the 1800s to, the present day where robotics are being used in complex surgeries. We’ve written in the past about how AR and VR has a part to a play in our daily lives, healthcare is no different. Here are 5 different ways AR and VR have been used in the healthcare sector. Exposure Therapy Exposure therapy involves those living with anxieties or stressors facing their condition in a controlled manner without any danger to themselves.
Yesterday at WWDC – Apple’s yearly developers conference - the latest iteration of ARKit was announced, following suit of Google’s ARCore update early last month. It was at last year’s WWDC that we got a first look at ARKit and over the past year, there has been a lot of improvements and additional features to the platform. What is ARKit? The ARKit is an augmented reality SDK for IOS devices from Apple.
Google I/O - AR Core Improvements The big announcement that we are excited about is the Cloud Anchor Capability. Now we can share digital/augmented workspaces with others. Essentially this paves the way for shared AR experiences. You can tag items in your surroundings sharing these tags with friends and thanks to this new ability you will be able to redecorate your home together, explore an augmented museum together or even play tic-tac-toe.
With an ever-expanding catalogue of AR devices in production it is easy to get lost in a world of new Augmented technology. The market boils down to a few main types Augmented Reality of devices right now: Wearables, Mobile AR and Projection AR. Market trends show that 2018 could be an impact year for Wearable AR Technology and it’s hard not to be excited about it. Microsoft’s HoloLens was definitely one of 2017’s standout Wearable devices and is still impressing today.
The manufacturing industry is ever-changing with advancements in technology, this is no exception with new Augmented Reality(AR) and Virtual Reality(VR) technologies. Using these to assist with current processes paves the way for enormous potential gains in productivity, cost reduction, risk reduction, and improved output. Applications of VR and AR in Manufacturing Similarly oil and gas industry , to the Manufacturing is one of the main industries driving VR and AR industry forward.
In 2017 Oil and Gas provided 76% of the UK’s primary energy and 60% of that came from indigenous sources. BP and Shell have reported revenues of $240.2 Billion and $305.1 Billion , respectively, keeping oil and gas as one of the UK’s biggest industries. Being a huge and relatively old industry, oil and gas corporations are prime for disruption from new technologies. AR and VR have already seen application in other sectors and there are a number of ways that they could revolutionise oil and gas.
Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways.
With the Pocket Sized Hands team just back from GDC. Where we managed to get our hands on some of the latest new developments in VR and AR along with here an array of new reveals. Here are a few of the most exciting VR and AR reveals and what they spell for the future of the medium. Oculus Go The biggest VR takeaway from GDC 2018 has been the hands on with Oculus’ new standalone headset, the Oculus Go.
In today’s world, corporate social responsibility is far from being a set of meaningless buzzwords and many businesses have adopted a more environmentally concious stance towards their practices. Despite this, UK industry, services and transport are predicted to account for 213 metric tonnes of CO2 in 2018, which is 62% of the overall emissions for the UK . Overall CO2 emissions are set to fall steadily but what if you could reduce your firm’s carbon footprint even further and faster?
In our last blog we talked about preparing your business for the growing AR and VR markets whose value is projected to be a massive combined $94 Billion by 2023 . Now we’re going to focus on how AR and VR technology can help to boost your company’s sales. Virtual and augmented reality fit neatly into any sales strategies that your business already has, here are a few examples.
The markets and revenue for augmented reality and virtual reality have been growing steadily since 2016 . By 2023 the market is expected to grow to a massive $60 Billion for AR alone and VR comes in at a respectable $34 Billion. This is due to AR and VR technologies being applied in industries other than entertainment such as the medical, military and commercial sectors. AR has grown by a larger degree by virtue of it’s install base, most new smartphones come equipped with augmented reality functionality and last year a massive 1.
The Mobile World Congress this year had a number of cool announcements including the new Samsung S9 and S9+, Huawei unveiled their 5G chip allowing for even faster mobile internet but the most exciting reveal, or launch in fact, was Google's launching ARCore 1.0. What is it? The ARCore is a brand new augmented reality SDK for Android from Google. It provides developers the tools to create augmented reality apps and publish them to the Google Play store.
With a lot of new technology being launched every year it can be hard to stay on top of all of it. Virtual reality (VR), Augmented reality (AR) and Mixed reality (MR) been the most prevalent of the new devices and applications. Here’s your guide to what each technology is and what it can do. Virtual Reality (VR) Brought into the mainstream by companies like Oculus, HTC and Samsung, virtual reality involves the user being completely immersed, with the use of a headset and sophisticated control mechanisms, into a new digital reality.
The entire world is currently wrestling with Augmented and Virtual Reality, trying to find out every possible use for the new technology. In this respect, Scotland has already made great strides. Dundee and other cities serve as hubs for developers and other talent whom are already creating the applications and experiences that you’ll soon be witnessing in your day to day life. Here are a few areas where you’ll soon find VR and AR in Scotland.
Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?
Last week we looked at where virtual reality would be going in 2018. This week we’re going to explore where it’s sister product, augmented reality, will be heading this year. AR, like VR, has myriad applications that we’re discovering every day and with that said, here’s the Top 5 things to look for in AR in 2018. 1. Accessibility The main problem with technology like this is getting your hands on it.
Let me introduce you to the wonderful world of Snapchat Lenses. Snapchat Lenses is a development tool released yesterday (14/12/17) by Snapchat that allows creatives, developers and brands access to their powerful Augmented Reality API. Now anyone can bring their ideas to life on Snapchat. How it works Once you have built your immersive AR experience and it has been submitted with Snapchat Lenses, it will be given a unique barcode, called a Snapcode.
One of the main limiting factors that mobile VR faces in its current state is the lack of positional tracking that the experiences have. 3 Degrees of Freedom (3DoF) is as far as these applications go, and whilst it is amazing to be able to have this on a mobile, the next iteration blows it out the water. 6 Degrees of Freedom (6DoF) is what really separates mobile and desktop VR, it provides users with a less motion sickening and far more immersive platform to consume VR.