It’s been a while now since the launch of the popular location based AR game Pokémon Go and what was an explosion of people playing it and other similar games. The sheer number of people that the game motivated to get out and about playing it was quite amazing, with many people getting out and walking for the entire day just to level up. The idea of location based experiences is that a user will use a GPS device, in most cases a smartphone and by travelling to different real-life locations they can unlock different content and do various activities.
VR and AR are already starting to have an impact in many design workflows, we talked in a previous blog about the use of VR and AR in product design here, today we’ll go more in depth in this area and other design use cases, discussing the advantages, and how you can get started using some of these tools on devices you may already have. Product Design Similarly to how 3D printing has transformed the manufacturing industry, VR and AR will rapidly improve and speed up the prototyping phase of product design when integrated into the workflow.
The healthcare sector is utilizing technology more and more from X-Rays using cathode tubes in the 1800s to, the present day where robotics are being used in complex surgeries. We’ve written in the past about how AR and VR has a part to a play in our daily lives, healthcare is no different. Here are 5 different ways AR and VR have been used in the healthcare sector. Exposure Therapy Exposure therapy involves those living with anxieties or stressors facing their condition in a controlled manner without any danger to themselves.
Yesterday at WWDC – Apple’s yearly developers conference - the latest iteration of ARKit was announced, following suit of Google’s ARCore update early last month. It was at last year’s WWDC that we got a first look at ARKit and over the past year, there has been a lot of improvements and additional features to the platform. What is ARKit? The ARKit is an augmented reality SDK for IOS devices from Apple.
Google I/O - AR Core Improvements The big announcement that we are excited about is the Cloud Anchor Capability. Now we can share digital/augmented workspaces with others. Essentially this paves the way for shared AR experiences. You can tag items in your surroundings sharing these tags with friends and thanks to this new ability you will be able to redecorate your home together, explore an augmented museum together or even play tic-tac-toe.
With an ever-expanding catalogue of AR devices in production it is easy to get lost in a world of new Augmented technology. The market boils down to a few main types Augmented Reality of devices right now: Wearables, Mobile AR and Projection AR. Market trends show that 2018 could be an impact year for Wearable AR Technology and it’s hard not to be excited about it. Microsoft’s HoloLens was definitely one of 2017’s standout Wearable devices and is still impressing today.
The manufacturing industry is ever-changing with advancements in technology, this is no exception with new Augmented Reality(AR) and Virtual Reality(VR) technologies. Using these to assist with current processes paves the way for enormous potential gains in productivity, cost reduction, risk reduction, and improved output. Applications of VR and AR in Manufacturing Similarly oil and gas industry , to the Manufacturing is one of the main industries driving VR and AR industry forward.
In 2017 Oil and Gas provided 76% of the UK’s primary energy and 60% of that came from indigenous sources. BP and Shell have reported revenues of $240.2 Billion and $305.1 Billion , respectively, keeping oil and gas as one of the UK’s biggest industries. Being a huge and relatively old industry, oil and gas corporations are prime for disruption from new technologies. AR and VR have already seen application in other sectors and there are a number of ways that they could revolutionise oil and gas.
Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways.
With the Pocket Sized Hands team just back from GDC. Where we managed to get our hands on some of the latest new developments in VR and AR along with here an array of new reveals. Here are a few of the most exciting VR and AR reveals and what they spell for the future of the medium. Oculus Go The biggest VR takeaway from GDC 2018 has been the hands on with Oculus’ new standalone headset, the Oculus Go.