Are the days of the paperback numbered? Increasingly, digital technologies are replacing traditional methods of communication. But is this such a bad thing? Immersive technologies such as augmented reality (AR) and virtual reality (VR) are being used by companies and organisations from wide ranging sectors to communicate with audiences in an attempt to foster deeper connection. We’ve rounded up some of the best projects and schemes that are utilising new, immersive technologies in exciting new ways.
If you’re unfamiliar with AR (augmented reality) you might be surprised to know that yourself along with millions of others own an AR ready device, that is, if you own a recently released smartphone produced by either Android or Apple. Whereas VR (virtual reality) creates a virtual world in which players can interact with, AR overlays and works with the real world. In the past we’ve spoken about virtual reality training but what about AR training?
Telehealth is the use of technology, either internet or phone technology to assist in the healthcare of remote patients. Primarily, it involves the exchange of data so that doctors and other medical professionals can better treat and monitor patients with long term illnesses. This comes in the form of check-ups through telephone or video conferencing software, reminders to patient as well as live monitoring of patients. We’ve spoken about VR’s usage in the healthcare sector , with its ability to train medical professionals and treat mental health issues.
The Oil and Gas industry is an incredibly complex, controlled industry which deals with a large amount of health and safety guidelines and compliance issues. Oil and Gas companies spend large sums of money on training new and existing employees to make them familiar with equipment and facilities. There are many challenges those working in the oil and gas industry face and VR has proven to be an effective tool to tackle some of these challenges.
Aviation has become a normal part of life for most, with air travel being as accessible as ever. In the past decades commercial aviation has gotten cheaper and easier through the advancement of technology and engineering. Training, entertainment and navigation have all benefited from the advancement of technology, with the advent of VR and AR technology, this is no different. Augmented and virtual reality could drastically change the aviation sector and has already made a big impact.
In the past we’ve spoken about how VR can have application in various businesses from architecture, education, games, healthcare etc. In this blog we’ll explore various other different businesses and how VR can change those businesses. Architecture Architecture has long used 3D visualisations to design and visualise architectural designs. Used within VR, architectural visualisations can communicate designs to potential clients by immersing themselves within the architecture itself. Pocket Sized Hands has previously worked on Driving Vision, Driving Vision is a VR visualization tool that allows Architects and City Planners to present design options through an immersive and communicative experience.
Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?