Like virtual reality, augmented reality can provide the tools to create opportunities for your business and make your business more cost effective and profitable. Augmented reality can have an impact on the effectiveness of your products and services for a range of different industries. From marketing to engineering, AR can make your work processes more efficient. Let’s explore just a few of the industries that AR can impact. Marketing There are countless ways in which to market your business with augmented reality.
Digital Twins Digital Twins are 3D digital replicas of existing systems which uses data gathered by sensors predominately seen in IoT (internet of Things) devices from the physical ‘twin’ which is then sent to the digital replica. Digital twins can be something large like a large site like a shopping centre or an oil and gas rig to an individual part of a larger machine such as a jet engine.
HoloLens Released on March 30th, 2016, the Microsoft HoloLens is an augmented reality headset which runs on Microsoft’s Mixed Reality software platform based on the Windows 10 operating system. Inspired by the technology seen within Microsoft’s Xbox Kinect, the HoloLens are smart glasses that overlays objects and elements over the players vision. Using AR technology,the Microsoft HoloLens has been marketed towards businesses and enterprise. The HoloLens can impact businesses due to the headsets numerous applications, with the HoloLens able to train individuals, provide on-site guidance, visualise products for training and marketing purposes and allow people to work collaboratively in the same space.
With an ever-expanding catalogue of AR devices in production it is easy to get lost in a world of new Augmented technology. The market boils down to a few main types Augmented Reality of devices right now: Wearables, Mobile AR and Projection AR. Market trends show that 2018 could be an impact year for Wearable AR Technology and it’s hard not to be excited about it. Microsoft’s HoloLens was definitely one of 2017’s standout Wearable devices and is still impressing today.