Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways.
In today’s world, corporate social responsibility is far from being a set of meaningless buzzwords and many businesses have adopted a more environmentally concious stance towards their practices. Despite this, UK industry, services and transport are predicted to account for 213 metric tonnes of CO2 in 2018, which is 62% of the overall emissions for the UK . Overall CO2 emissions are set to fall steadily but what if you could reduce your firm’s carbon footprint even further and faster?
In our last blog we talked about preparing your business for the growing AR and VR markets whose value is projected to be a massive combined $94 Billion by 2023 . Now we’re going to focus on how AR and VR technology can help to boost your company’s sales. Virtual and augmented reality fit neatly into any sales strategies that your business already has, here are a few examples.
With a lot of new technology being launched every year it can be hard to stay on top of all of it. Virtual reality (VR), Augmented reality (AR) and Mixed reality (MR) been the most prevalent of the new devices and applications. Here’s your guide to what each technology is and what it can do. Virtual Reality (VR) Brought into the mainstream by companies like Oculus, HTC and Samsung, virtual reality involves the user being completely immersed, with the use of a headset and sophisticated control mechanisms, into a new digital reality.