Are the days of the paperback numbered? Increasingly, digital technologies are replacing traditional methods of communication. But is this such a bad thing? Immersive technologies such as augmented reality (AR) and virtual reality (VR) are being used by companies and organisations from wide ranging sectors to communicate with audiences in an attempt to foster deeper connection. We’ve rounded up some of the best projects and schemes that are utilising new, immersive technologies in exciting new ways.
If you’re unfamiliar with AR (augmented reality) you might be surprised to know that yourself along with millions of others own an AR ready device, that is, if you own a recently released smartphone produced by either Android or Apple. Whereas VR (virtual reality) creates a virtual world in which players can interact with, AR overlays and works with the real world. In the past we’ve spoken about virtual reality training but what about AR training?
Telehealth is the use of technology, either internet or phone technology to assist in the healthcare of remote patients. Primarily, it involves the exchange of data so that doctors and other medical professionals can better treat and monitor patients with long term illnesses. This comes in the form of check-ups through telephone or video conferencing software, reminders to patient as well as live monitoring of patients. We’ve spoken about VR’s usage in the healthcare sector , with its ability to train medical professionals and treat mental health issues.
Attended by nearly 200 thousand people in Las Vegas, CES is one of the biggest trade shows in the world. CES or the Consumer Electronics Show displays the latest technology from companies like Google and Intel to Lenovo to LG. At CES, massive technology companies will showcase their existing products and announce new products to the public. VR companies such as Oculus and HTC will showcase VR hardware with HTC announcing their new VR headset at this year’s CES.
Using AR and VR for events and conferences to better engage and market to attendees, is becoming a more frequent occurrence. Using AR for conferences and events allows businesses such as marketing companies can market products using AR technology. Using VR for conferences and events, companies can engage those attending the event through virtual worlds and VR experiences. Using VR for events and conferences VR can provide a diverse range of virtual experiences, with various various sectors now starting to adopt the technology and apply it to their respective businesses.
The Oil and Gas industry is an incredibly complex, controlled industry which deals with a large amount of health and safety guidelines and compliance issues. Oil and Gas companies spend large sums of money on training new and existing employees to make them familiar with equipment and facilities. There are many challenges those working in the oil and gas industry face and VR has proven to be an effective tool to tackle some of these challenges.
Augmented and virtual reality are currently two of the fast-growing technologies with more and more consumers using AR and VR applications on their mobile phones and other devices. Industries ranging from the construction industry to the aviation industry are using augmented and virtual reality technology in business applications. The restaurant and catering industries are no different with the use of AR and VR being slowly introduced in these industries. Let’s explore how AR and VR is being used to better visualise and design in the food industry.
In the past we’ve spoken about how VR can have application in various businesses from architecture, education, games, healthcare etc. In this blog we’ll explore various other different businesses and how VR can change those businesses. Architecture Architecture has long used 3D visualisations to design and visualise architectural designs. Used within VR, architectural visualisations can communicate designs to potential clients by immersing themselves within the architecture itself. Pocket Sized Hands has previously worked on Driving Vision, Driving Vision is a VR visualization tool that allows Architects and City Planners to present design options through an immersive and communicative experience.
Google I/O - AR Core Improvements The big announcement that we are excited about is the Cloud Anchor Capability. Now we can share digital/augmented workspaces with others. Essentially this paves the way for shared AR experiences. You can tag items in your surroundings sharing these tags with friends and thanks to this new ability you will be able to redecorate your home together, explore an augmented museum together or even play tic-tac-toe.
In 2017 Oil and Gas provided 76% of the UK’s primary energy and 60% of that came from indigenous sources. BP and Shell have reported revenues of $240.2 Billion and $305.1 Billion , respectively, keeping oil and gas as one of the UK’s biggest industries. Being a huge and relatively old industry, oil and gas corporations are prime for disruption from new technologies. AR and VR have already seen application in other sectors and there are a number of ways that they could revolutionise oil and gas.