As technology has advanced, so have the ways in which we educate and tell stories. From interactive stories and games that engage and educate, to VR and AR being used in museums to create unique experiences. Recently, there has been a rise in the use of AR and VR in museums with history museums, science museums, heritage sites etc, taking advantage of augmented and virtual reality technology to teach and educate their audiences.
Storytelling has always been at the heart of everything we do, from entertainment to journalism, from the values we instil in new generations to how we convey our memories. As technology has affected our daily lives, its impacted the ways in which we tell stories. Immersive storytelling is the use of immersive technology such as virtual reality and 360 videos to tell stories. By using these immersive technologies, stories are more impactful as the individual experiencing the stories feel more engaged and feel like they are a character in the story themselves.
Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?