This guest blog comes from Charles from Innovate UK, Innovate UK are part of UK Research and Innovation, a governmental funding body. Thanks to the rise of immersive technologies, the future of storytelling is changing. AR, VR and MR have the power to captivate audiences across the globe! They can not only change what an audience sees, but also feels. The UK is at the front of this creative revolution – and we’ve just taken another huge leap forward.
Are the days of the paperback numbered? Increasingly, digital technologies are replacing traditional methods of communication. But is this such a bad thing? Immersive technologies such as augmented reality (AR) and virtual reality (VR) are being used by companies and organisations from wide ranging sectors to communicate with audiences in an attempt to foster deeper connection. We’ve rounded up some of the best projects and schemes that are utilising new, immersive technologies in exciting new ways.
As technology has advanced, so have the ways in which we educate and tell stories. From interactive stories and games that engage and educate, to VR and AR being used in museums to create unique experiences. Recently, there has been a rise in the use of AR and VR in museums with history museums, science museums, heritage sites etc, taking advantage of augmented and virtual reality technology to teach and educate their audiences.
Storytelling has always been at the heart of everything we do, from entertainment to journalism, from the values we instil in new generations to how we convey our memories. As technology has affected our daily lives, its impacted the ways in which we tell stories. Immersive storytelling is the use of immersive technology such as virtual reality and 360 videos to tell stories. By using these immersive technologies, stories are more impactful as the individual experiencing the stories feel more engaged and feel like they are a character in the story themselves.
Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?