Like virtual reality, augmented reality can provide the tools to create opportunities for your business and make your business more cost effective and profitable. Augmented reality can have an impact on the effectiveness of your products and services for a range of different industries. From marketing to engineering, AR can make your work processes more efficient. Let’s explore just a few of the industries that AR can impact. Marketing There are countless ways in which to market your business with augmented reality.
HoloLens Released on March 30th, 2016, the Microsoft HoloLens is an augmented reality headset which runs on Microsoft’s Mixed Reality software platform based on the Windows 10 operating system. Inspired by the technology seen within Microsoft’s Xbox Kinect, the HoloLens are smart glasses that overlays objects and elements over the players vision. Using AR technology,the Microsoft HoloLens has been marketed towards businesses and enterprise. The HoloLens can impact businesses due to the headsets numerous applications, with the HoloLens able to train individuals, provide on-site guidance, visualise products for training and marketing purposes and allow people to work collaboratively in the same space.
When people think about augmented reality, most think about Pokemon Go or Snapchat . AR has various uses though; visualisation and marketing are just a couple of different ways AR can improve various industries around the world, the architecture industry is no different. Augmented Reality or AR consists of digital objects that integrate and interact with the real world. An example of an augmented reality technology is a recent project by Pocket Sized Hands, Follingsby Max AR.
AR and VR can help to visualise, train and collaborate cheaper and more effectively than traditional methods in most sectors. The construction sector is yet another sector that will see big changes with the use of AR and VR technology. The biggest challenge that the construction industry is facing is visualizing and experiencing a construction project before it’s built. Any design changes that happen when construction begins can be costly and time consuming for construction and architectural companies.
In the past we’ve spoken about how VR can have application in various businesses from architecture, education, games, healthcare etc. In this blog we’ll explore various other different businesses and how VR can change those businesses. Architecture Architecture has long used 3D visualisations to design and visualise architectural designs. Used within VR, architectural visualisations can communicate designs to potential clients by immersing themselves within the architecture itself. Pocket Sized Hands has previously worked on Driving Vision, Driving Vision is a VR visualization tool that allows Architects and City Planners to present design options through an immersive and communicative experience.
When people think of architecture and architects they think of individuals hunched over massive canvases and blueprints, sketching out designs using graphite pencils and rulers. Much like everything in our daily lives, technology has made the architecture process streamlined and more efficient. Now architects use software such as Googles Sketchup and Autodesk’s Revit allowing for architects to create 3D visualisations and realisations that allow customers and clients the ability to view fully realised and accurately scaled architectural designs.