On the 14th of July the 2018 World Cup will begin when the hosts Russia will kick off against Saudi Arabia in Luzhniki Stadium in Moscow. The 2018 World Cup will be broadcasted to millions of people around the world through televisions, mobiles, computers and for the first time in the World Cups history, in Virtual Reality (VR). This will be the biggest sporting event ever to be presented within VR with the previous World Cup in 2014 reaching 3.
Yesterday at WWDC – Apple’s yearly developers conference - the latest iteration of ARKit was announced, following suit of Google’s ARCore update early last month. It was at last year’s WWDC that we got a first look at ARKit and over the past year, there has been a lot of improvements and additional features to the platform. What is ARKit? The ARKit is an augmented reality SDK for IOS devices from Apple.
Google I/O - AR Core Improvements The big announcement that we are excited about is the Cloud Anchor Capability. Now we can share digital/augmented workspaces with others. Essentially this paves the way for shared AR experiences. You can tag items in your surroundings sharing these tags with friends and thanks to this new ability you will be able to redecorate your home together, explore an augmented museum together or even play tic-tac-toe.
Often when someone tries a VR setup that has positional tracking such as the Oculus Rift or the HTC Vive for the first time, they are blown away once they realise that their movements in real life translate into the virtual world. Being able to physically walk about in a VR experience gives the user a much greater sense of presence and makes them feel more like they are actually in the virtual world.
With an ever-expanding catalogue of AR devices in production it is easy to get lost in a world of new Augmented technology. The market boils down to a few main types Augmented Reality of devices right now: Wearables, Mobile AR and Projection AR. Market trends show that 2018 could be an impact year for Wearable AR Technology and it’s hard not to be excited about it. Microsoft’s HoloLens was definitely one of 2017’s standout Wearable devices and is still impressing today.
The manufacturing industry is ever-changing with advancements in technology, this is no exception with new Augmented Reality(AR) and Virtual Reality(VR) technologies. Using these to assist with current processes paves the way for enormous potential gains in productivity, cost reduction, risk reduction, and improved output. Applications of VR and AR in Manufacturing Similarly oil and gas industry , to the Manufacturing is one of the main industries driving VR and AR industry forward.
In 2017 Oil and Gas provided 76% of the UK’s primary energy and 60% of that came from indigenous sources. BP and Shell have reported revenues of $240.2 Billion and $305.1 Billion , respectively, keeping oil and gas as one of the UK’s biggest industries. Being a huge and relatively old industry, oil and gas corporations are prime for disruption from new technologies. AR and VR have already seen application in other sectors and there are a number of ways that they could revolutionise oil and gas.
Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways.
With the Pocket Sized Hands team just back from GDC. Where we managed to get our hands on some of the latest new developments in VR and AR along with here an array of new reveals. Here are a few of the most exciting VR and AR reveals and what they spell for the future of the medium. Oculus Go The biggest VR takeaway from GDC 2018 has been the hands on with Oculus’ new standalone headset, the Oculus Go.
In today’s world, corporate social responsibility is far from being a set of meaningless buzzwords and many businesses have adopted a more environmentally concious stance towards their practices. Despite this, UK industry, services and transport are predicted to account for 213 metric tonnes of CO2 in 2018, which is 62% of the overall emissions for the UK . Overall CO2 emissions are set to fall steadily but what if you could reduce your firm’s carbon footprint even further and faster?