Using AR and VR for events and conferences to better engage and market to attendees, is becoming a more frequent occurrence. Using AR for conferences and events allows businesses such as marketing companies can market products using AR technology. Using VR for conferences and events, companies can engage those attending the event through virtual worlds and VR experiences. Using VR for events and conferences VR can provide a diverse range of virtual experiences, with various various sectors now starting to adopt the technology and apply it to their respective businesses.
When people think about augmented reality, most think about Pokemon Go or Snapchat . AR has various uses though; visualisation and marketing are just a couple of different ways AR can improve various industries around the world, the architecture industry is no different. Augmented Reality or AR consists of digital objects that integrate and interact with the real world. An example of an augmented reality technology is a recent project by Pocket Sized Hands, Follingsby Max AR.
Storytelling has always been at the heart of everything we do, from entertainment to journalism, from the values we instil in new generations to how we convey our memories. As technology has affected our daily lives, its impacted the ways in which we tell stories. Immersive storytelling is the use of immersive technology such as virtual reality and 360 videos to tell stories. By using these immersive technologies, stories are more impactful as the individual experiencing the stories feel more engaged and feel like they are a character in the story themselves.
Games in the past have been used in various other ways other to just purely entertain their players. Games have been used to train, teach, engage and inform players. By working with game companies, research institutes such as universities can create games that engage and educate players. Game companies can combine pedagogy and key learning objectives from academics alongside game design principles and techniques to create games that educate players whilst providing a fun experience.
The Oil and Gas industry is an incredibly complex, controlled industry which deals with a large amount of health and safety guidelines and compliance issues. Oil and Gas companies spend large sums of money on training new and existing employees to make them familiar with equipment and facilities. There are many challenges those working in the oil and gas industry face and VR has proven to be an effective tool to tackle some of these challenges.
Augmented and virtual reality are currently two of the fast-growing technologies with more and more consumers using AR and VR applications on their mobile phones and other devices. Industries ranging from the construction industry to the aviation industry are using augmented and virtual reality technology in business applications. The restaurant and catering industries are no different with the use of AR and VR being slowly introduced in these industries. Let’s explore how AR and VR is being used to better visualise and design in the food industry.
Today Apple has released iOS 12 for Apple mobile devices including iPads and iPhones. With it comes ARKit 2.0, an update to the existing AR SDK for iOS devices. ARKit 2.0 brings a whole host of new features and improvements. Let’s recap what exactly is ARKit and how ARKit 2.0 builds on the first iteration. What is Apple’s ARKit and What can it do? ARKit is an Augmented Reality(AR) SDK for IOS devices from Apple.
AR and VR can help to visualise, train and collaborate cheaper and more effectively than traditional methods in most sectors. The construction sector is yet another sector that will see big changes with the use of AR and VR technology. The biggest challenge that the construction industry is facing is visualizing and experiencing a construction project before it’s built. Any design changes that happen when construction begins can be costly and time consuming for construction and architectural companies.
Aviation has become a normal part of life for most, with air travel being as accessible as ever. In the past decades commercial aviation has gotten cheaper and easier through the advancement of technology and engineering. Training, entertainment and navigation have all benefited from the advancement of technology, with the advent of VR and AR technology, this is no different. Augmented and virtual reality could drastically change the aviation sector and has already made a big impact.
In the past we’ve spoken about how VR can have application in various businesses from architecture, education, games, healthcare etc. In this blog we’ll explore various other different businesses and how VR can change those businesses. Architecture Architecture has long used 3D visualisations to design and visualise architectural designs. Used within VR, architectural visualisations can communicate designs to potential clients by immersing themselves within the architecture itself. Pocket Sized Hands has previously worked on Driving Vision, Driving Vision is a VR visualization tool that allows Architects and City Planners to present design options through an immersive and communicative experience.