This guest blog comes from Charles from Innovate UK, Innovate UK are part of UK Research and Innovation, a governmental funding body. Thanks to the rise of immersive technologies, the future of storytelling is changing. AR, VR and MR have the power to captivate audiences across the globe! They can not only change what an audience sees, but also feels. The UK is at the front of this creative revolution – and we’ve just taken another huge leap forward.
Are the days of the paperback numbered? Increasingly, digital technologies are replacing traditional methods of communication. But is this such a bad thing? Immersive technologies such as augmented reality (AR) and virtual reality (VR) are being used by companies and organisations from wide ranging sectors to communicate with audiences in an attempt to foster deeper connection. We’ve rounded up some of the best projects and schemes that are utilising new, immersive technologies in exciting new ways.