Ar

Immersive Storytelling

Immersive Storytelling

Storytelling has always been at the heart of everything we do, from entertainment to journalism, from the values we instil in new generations to how we convey our memories. As technology has affected our daily lives, its impacted the ways in which we tell stories. Immersive storytelling is the use of immersive technology such as virtual reality and 360 videos to tell stories. By using these immersive technologies, stories are more impactful as the individual experiencing the stories feel more engaged and feel like they are a character in the story themselves.

Continue reading

Using Games for Research

Using Games for Research

Games in the past have been used in various other ways other to just purely entertain their players. Games have been used to train, teach, engage and inform players. By working with game companies, research institutes such as universities can create games that engage and educate players. Game companies can combine pedagogy and key learning objectives from academics alongside game design principles and techniques to create games that educate players whilst providing a fun experience.

Continue reading

How Virtual Reality is revolutionising the Oil and Gas industry

How Virtual Reality is revolutionising the Oil and Gas industry

The Oil and Gas industry is an incredibly complex, controlled industry which deals with a large amount of health and safety guidelines and compliance issues. Oil and Gas companies spend large sums of money on training new and existing employees to make them familiar with equipment and facilities. There are many challenges those working in the oil and gas industry face and VR has proven to be an effective tool to tackle some of these challenges.

Continue reading

AR and VR in the food industry

AR and VR in the food industry

Augmented and virtual reality are currently two of the fast-growing technologies with more and more consumers using AR and VR applications on their mobile phones and other devices. Industries ranging from the construction industry to the aviation industry are using augmented and virtual reality technology in business applications. The restaurant and catering industries are no different with the use of AR and VR being slowly introduced in these industries. Let’s explore how AR and VR is being used to better visualise and design in the food industry.

Continue reading

Apple releases ARKit 2.0

Apple releases ARKit 2.0

Today Apple has released iOS 12 for Apple mobile devices including iPads and iPhones. With it comes ARKit 2.0, an update to the existing AR SDK for iOS devices. ARKit 2.0 brings a whole host of new features and improvements. Let’s recap what exactly is ARKit and how ARKit 2.0 builds on the first iteration. What is Apple’s ARKit and What can it do? ARKit is an Augmented Reality(AR) SDK for IOS devices from Apple.

Continue reading

How will Virtual and Augmented reality impact the construction industry

How will Virtual and Augmented reality impact the construction industry

AR and VR can help to visualise, train and collaborate cheaper and more effectively than traditional methods in most sectors. The construction sector is yet another sector that will see big changes with the use of AR and VR technology. The biggest challenge that the construction industry is facing is visualizing and experiencing a construction project before it’s built. Any design changes that happen when construction begins can be costly and time consuming for construction and architectural companies.

Continue reading

How Virtual and Augmented reality will impact the aviation industry

How Virtual and Augmented reality will impact the aviation industry

Aviation has become a normal part of life for most, with air travel being as accessible as ever. In the past decades commercial aviation has gotten cheaper and easier through the advancement of technology and engineering. Training, entertainment and navigation have all benefited from the advancement of technology, with the advent of VR and AR technology, this is no different. Augmented and virtual reality could drastically change the aviation sector and has already made a big impact.

Continue reading

AR in Education

AR in Education

We’ve spoken previously about the benefits VR could have in education , but what about augmented reality? We live in a world where young people around the globe are playing augmented reality games such as Pokémon Go and communicating via Snapchat . Many young people have smartphones and it seems obvious that utilising this technology would help to educate. What if we used this technology for more serious applications?

Continue reading

Using VR & AR in retail

Using VR & AR in retail

Creating a unique shopping experience for customers is a sure way to get more people intrigued and interested in your product, it’s no secret that many brands are leveraging the use of VR and AR to help do this. From car sales with the likes of Volkswagen and Jaguar, to home furnishings as we’ve mentioned in the past with Ikea, to retail stores and clothing. AR Retail On the augmented reality front, we see brands like Amazon and making use of the technology.

Continue reading

Location Based AR Experiences

Location Based AR Experiences

It’s been a while now since the launch of the popular location based AR game Pokémon Go and what was an explosion of people playing it and other similar games. The sheer number of people that the game motivated to get out and about playing it was quite amazing, with many people getting out and walking for the entire day just to level up. The idea of location based experiences is that a user will use a GPS device, in most cases a smartphone and by travelling to different real-life locations they can unlock different content and do various activities.

Continue reading