The fintech industry is one of the biggest growing tech industries in the world with the advent of mobile banking applications, services like Google and Apple pay and digital banks such as Monzo or Starling Bank. The fintech industry is tackling problems such as security, banking access and financial education, what more can the fintech achieve by utilising AR and VR technology? In this blog we’ll explore some of the ways that the fintech industry can benefit from using augmented and virtual reality technology.
Like virtual reality, augmented reality can provide the tools to create opportunities for your business and make your business more cost effective and profitable. Augmented reality can have an impact on the effectiveness of your products and services for a range of different industries. From marketing to engineering, AR can make your work processes more efficient. Let’s explore just a few of the industries that AR can impact. Marketing There are countless ways in which to market your business with augmented reality.
Digital Twins Digital Twins are 3D digital replicas of existing systems which uses data gathered by sensors predominately seen in IoT (internet of Things) devices from the physical ‘twin’ which is then sent to the digital replica. Digital twins can be something large like a large site like a shopping centre or an oil and gas rig to an individual part of a larger machine such as a jet engine.
HoloLens Released on March 30th, 2016, the Microsoft HoloLens is an augmented reality headset which runs on Microsoft’s Mixed Reality software platform based on the Windows 10 operating system. Inspired by the technology seen within Microsoft’s Xbox Kinect, the HoloLens are smart glasses that overlays objects and elements over the players vision. Using AR technology,the Microsoft HoloLens has been marketed towards businesses and enterprise. The HoloLens can impact businesses due to the headsets numerous applications, with the HoloLens able to train individuals, provide on-site guidance, visualise products for training and marketing purposes and allow people to work collaboratively in the same space.
If you’re unfamiliar with AR (augmented reality) you might be surprised to know that yourself along with millions of others own an AR ready device, that is, if you own a recently released smartphone produced by either Android or Apple. Whereas VR (virtual reality) creates a virtual world in which players can interact with, AR overlays and works with the real world. In the past we’ve spoken about virtual reality training but what about AR training?
Telehealth is the use of technology, either internet or phone technology to assist in the healthcare of remote patients. Primarily, it involves the exchange of data so that doctors and other medical professionals can better treat and monitor patients with long term illnesses. This comes in the form of check-ups through telephone or video conferencing software, reminders to patient as well as live monitoring of patients. We’ve spoken about VR’s usage in the healthcare sector , with its ability to train medical professionals and treat mental health issues.
Augmented Reality has become a massive part of our everyday lives, from playing games such as Pokémon Go to interacting on social media with Instagram and Snapchat filters. In this blog we’ll look to the future and discuss the biggest trends in 2019 in the augmented reality space. Mobile AR The mobile AR market is large and will continue to expand in 2019. The fact that hundreds of millions of people own a smartphone of some kind means that there are hundreds of millions of people already with AR ready devices.
As technology has advanced, so have the ways in which we educate and tell stories. From interactive stories and games that engage and educate, to VR and AR being used in museums to create unique experiences. Recently, there has been a rise in the use of AR and VR in museums with history museums, science museums, heritage sites etc, taking advantage of augmented and virtual reality technology to teach and educate their audiences.
Using AR and VR for events and conferences to better engage and market to attendees, is becoming a more frequent occurrence. Using AR for conferences and events allows businesses such as marketing companies can market products using AR technology. Using VR for conferences and events, companies can engage those attending the event through virtual worlds and VR experiences. Using VR for events and conferences VR can provide a diverse range of virtual experiences, with various various sectors now starting to adopt the technology and apply it to their respective businesses.
When people think about augmented reality, most think about Pokemon Go or Snapchat . AR has various uses though; visualisation and marketing are just a couple of different ways AR can improve various industries around the world, the architecture industry is no different. Augmented Reality or AR consists of digital objects that integrate and interact with the real world. An example of an augmented reality technology is a recent project by Pocket Sized Hands, Follingsby Max AR.