January 24, 2018
Last week we looked at where virtual reality would be going in 2018. This week we’re going to explore where it’s sister product, augmented reality, will be heading this year. AR, like VR, has myriad applications that we’re discovering every day and with that said, here’s the Top 5 things to look for in AR in 2018.
The main problem with technology like this is getting your hands on it. Most times exorbitant barriers to entry stand in the way of the typical person from early adoption. That looks set to change for AR in 2018 with Google unveiling some new tech.
The new AR tech, currently known as ‘ Article ’, is an in-browser 3D model viewer with camera integration. It might not seem like much but with this Google has created a path towards a huge group of consumers. All that is required to use Article is an AR compatible device, be it a smartphone or tablet; just think of how many people will soon have AR at their fingertips in an incredibly accessible form.
Now would be the time to plan the addition of AR capabilities to your websites in anticipation of the release of this new technology.
2. Improved Design
As with all new technology, the newer iterations of a model’s design are almost guaranteed to improve over time. The same holds true for AR this year with at least one new headset coming from Magic Leap, titled the Magic Leap One .
We’ll see smaller sizes and improved battery life as is normal for cutting edge tech these days and reduced prices, which is always nice from a consumer’s perspective.
Of course we will continue to see the further development of ARCore and ARKit, from Google and Apple respectively.
Off the back of this we are sure to see an uptick in the number of people adopting AR into their daily lives at home, school or even work.
3. Teaching and Training
Augmented reality seems like a natural fit for teaching in the classroom or the workplace. The ability to slip on a headset like the Hololens or Google Glass and have a live tutorial play before your eyes as you perform a task for the first time sounds like the perfect solution for learner and teacher alike.
The number of applications for AR in these situations is near limitless. Teaching electricians on the job, showing graphs and figures in real time to investors or showing the next generation of engineers how to create increasingly complex circuitry in a physics class, to name but a few examples.
For a certainty, AR is going to be picked up and implemented by many firms this year. So why wait? Anticipate the demand and get ahead of the game.
4. Art and Design
Let’s not forget the creative aspect of AR applications either. In 2018, I think we are going to see a whole new wave of artists and designers moving to AR for the conceptualisation and even installation phase of their products.
Being able to view their 3D model in real space would be invaluable to a 3D modeler wanting to create a highly detailed piece. The same could be said of an architect, having the ability to properly visualise a project from multiple angles and perspectives and even simulating different weather conditions would have no end of positive impact on the final product.
The versatility of augmented reality when applied to creative professions is incredible. Higher quality products, saving on resources and an improved workflow are just a few examples of how your business or creative endeavours could benefit from adopting AR tech.
We’ve all been there when a referee’s wrong decision has cost our team that pivotal goal or try. Imagine we could avoid that heartbreak, those sorrowful pints in the pub afterwards. Well, the future is now.
Another application of AR we should start to see more of in 2018 is the use of AR in sporting events. Referees could use augmented reality to verify and corroborate their decisions with other experts on the fly to ensure their verdicts were as accurate as possible, but most importantly, the impact on the flow of the game or event would be kept to a minimum improving the viewers experience.
Audiences could also use AR at sporting events for additional information and interactivity using things like dedicated companion apps.
So, that’s what we’re looking forward to seeing in 2018 for augmented reality! It looks set to be a total game changer for the industries brave enough to adopt it into their practices. Have an idea of how you would like to incorporate AR or VR into your business? Don’t hesitate to get in touch with us.